Website Marketing

Continuation of Building a web design for conversion - Part 1: Analytics

In our last post, we focused primarily on analyzing the facts of what a majority of visitors like from your current website. At this stage we will be discussing the process of designing for conversion. To get started on the design, we need to understand what the visitors typically do on your site. For example purposes, we will focus on our recent site revamp for reference.

When it comes to website redesign there are a few marketing factors we analyze for an existing website. The first step is to have a good analytics tool installed on the server to provide specific conversion data that will help decide what works and what does not work. We implement Google Analytics and Crazy Egg for about 14-30 days depending on the current flow of traffic.

Social media influencer is a marketing expert that can help empower companies by interacting with facebook & twitter followers. A key benefit with using social networking is the ability to spread the message quickly throughout a large community of potential customers. What many companies fail to understand is the difference between interaction and impressions.

Do you own a local business? Did you know that having a website is a great tool, but having an enhanced local business listing is even better? As the world turns, many changes occur on the internet daily which create new opportunities to receive new customers.

Google has been struggling for years to eliminate the current SEO spam that floods the internet on a daily basis. Can your business afford to really wait for Google to give you better search engine ranking? I think not, so we're going to list a few different strategies you can implement throughout your everyday activity.

Google struggling to defeat Local SEO Spammers

New York Times did an article on SEO spam coming from local listings saying:

In web design & internet marketing, there is a consistant need to learn more information and stay up to date with what's happening. The internet / web is changing minute-to-minute basis providing news, facebook updates, tweets, and even video blogs. Our service for clients is all about keeping them in the loop and helping them combat their fears of advertising their business on the internet.

What are landing pages?

In online marketing, a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.